Growth and Trust Enter a New Chapter with Ageas Federal Life Insurance : Sachin Tendulkar

Mumbai : Ageas Federal Life Insurance has taken a decisive step in its transformation journey by unveiling its new brand identity. The upgraded identity draws inspiration from Ageas Group’s 200-year global legacy and Federal Bank’s century-long foundation of trust. The new brand positioning reflects the company’s commitment to simplifying insurance, strengthening emotional connections with customers, and making financial protection accessible across the country.

The new identity was launched by the company’s Managing Director & CEO, Mr. Jude Gomes, in the presence of brand ambassador and cricket legend Sachin Tendulkar. The new logo features two interlinked arcs, symbolizing protection and the company’s mission to stand by customers at every stage of life.

Speaking at the launch, Mr. Jude Gomes said that the new identity reflects who the company is and what it aims to become for the people of India — a brand that turns possibilities into reality. The name ‘Alba’ embodies care and hope, while the brand promise “Har Vaada Mumkin” signifies the company’s unwavering commitment to fulfilling every promise.

Amid rising financial awareness in India, Ageas Federal continues to expand its distribution footprint and partnerships. With an impressive solvency ratio of 270% as of March 2025, the company ranks fourth among private life insurers in the country.