House of Tarq Launched as India’s First ‘Corporate Social Returns’ Architects
New Delhi: Corporate Social Responsibility (CSR) in India is no longer confined to compliance or expenditure alone. The key challenge today is not intent, but clarity and alignment. While the scale of corporate social investment has expanded significantly, fragmented planning, siloed implementation, and short-term metrics often limit the depth and sustainability of impact.
Addressing this structural challenge, House of Tarq was formally launched in New Delhi through a curated, closed-door CSR Leadership Roundtable. The launch brought together senior leaders from the corporate, social, and institutional sectors to deliberate on the future of impact-driven CSR in India.
House of Tarq has been conceptualized as an integrated framework for Corporate Social Returns, positioning its founders and ecosystem as India’s first Corporate Social Returns Architects. The platform brings strategy, storytelling, and on-ground execution into a single, coherent system. It is neither limited to advisory nor restricted to implementation alone; instead, it ensures continuity from intent to impact.
Under this structure, Tarq leads strategy and storytelling, supporting organizations in CSR architecture, governance design, and impact narrative creation. Tarq Foundation, through its solutions vertical, takes responsibility for on-ground program execution, translating strategy into measurable and tangible outcomes.
At the core of Tarq Foundation’s solutions vertical is its proprietary IMPACT Framework, which structures CSR programmes across six priority sectors critical to India’s development journey: Infrastructure; Medical and Nutrition; Public Awareness; Access to Education; Climate and Environment; and Training and Livelihoods. The framework is designed to bring clarity, governance, and scalability across diverse CSR portfolios.
Complementing this is the DYOP (Design Your Own Program) Framework, which enables corporates and partners to co-create customized CSR interventions within the IMPACT themes. This approach balances local contextual flexibility with structured execution, monitoring, and accountability.
Speaking at the launch, House of Tarq Co-founder Manoviraj Singh said,
“CSR does not falter due to lack of intent, but when systems fail to communicate with each other. Corporate Social Returns require a clear structure where strategy, governance, and execution come together to deliver outcomes that go beyond reporting cycles.”
Co-founder Lakshana Asthana added, “When programmes, partners, and their stories move in different directions, impact weakens. House of Tarq has been created to align design with delivery, ensuring that CSR investments translate into credible and long-term social returns.”
The launch concluded with an engaging discussion on the evolving role of CSR in India, firmly positioning House of Tarq as a long-term institutional partner focused on clarity, effective execution, and measurable social returns.