Every Body, Every Shade, Every Woman: Maroon’s Nude Movement

Mumbai : A leading name in India’s innerwear industry, Maroon has unveiled its latest innovation — the “Nude – Find My Skin Tone” collection. Through a powerful campaign shot by Vanya Pictures, the brand delivers a strong message of Indian diversity, reinforcing that every woman has the right to true skin-tone representation.

The campaign features models in varied body positions, including seated and differently-abled postures. This creative choice serves a larger purpose — to challenge outdated beauty norms and prove that nude is not one universal beige. Maroon’s Nude collection is built on the philosophy of ending the “one-shade-fits-all” era by introducing Indian nude shades that harmonize with real skin tones instead of competing with them.

Directors Manan Jain, Manoj Jain, and Meeta Jain explained that the collection is a direct response to the industry’s long-standing neglect of diverse body needs. They shared,

“We haven’t just created a product — we’ve created a solution. Our front-open designs, seamless stretch fabrics, and breathable materials are engineered to prevent friction and pressure marks. Whether a woman uses a wheelchair or sits at an office desk for long hours, she deserves unconditional comfort.”

Director Meeta Jain added,

“We want our innerwear to feel like a natural extension of the body.”

Emphasizing unity through fashion, Director Manan Jain stated,

“This campaign is a tribute to all women. Every woman deserves innerwear that adapts to her. This is a movement of empathy and global change.” With the ‘Nude – Find My Skin Tone’ collection, Maroon is not just launching innerwear — it is reshaping the definition of beauty, inclusivity, and comfort for Indian women.