Ahead of World Environment Day, ‘One Nation, One Mission: End Plastic Pollution’ Campaign Launched

New Delhi : The Ministry of Environment, Forest and Climate Change has launched a nationwide mass movement titled ‘One Nation, One Mission: End Plastic Pollution’ in anticipation of World Environment Day 2025. This campaign aligns with India’s flagship initiative Mission LiFE (Lifestyle for Environment) and reflects the nation’s unwavering commitment to environmental protection and sustainability.

Union Minister for Environment, Forest and Climate Change, Shri Bhupender Yadav, shared a pre-campaign video on social media, urging citizens to move from awareness to collective action by adopting sustainable lifestyles to combat plastic pollution.

World Environment Day, observed annually on June 5, serves as the United Nations’ principal platform for global awareness and action for environmental protection. This year’s campaign reinforces the Mission LiFE theme: “Say No to Single-Use Plastics.”

Key Themes of the Campaign:

• Raising awareness and support against plastic pollution

• Reducing production and consumption of plastic waste, including single-use plastics

• Managing plastic waste through segregation, collection, disposal, and recycling

• Promoting long-term alternatives to single-use plastics

Campaign Activities and Participation:

Running through World Environment Day 2025, the campaign focuses on raising awareness about the hazards of plastic pollution and encouraging eco-friendly alternatives. It aims to drive behavior change and innovation through community education.

The campaign involves central ministries, state/UT governments, local bodies, academic institutions, industries, civil society, and community groups, with activities like:

• Social media outreach, street plays, public pledges, contests, and marathons

• Clean-up drives at beaches, parks, riversides, tourist spots, and rural areas

• Workshops and webinars on sustainable practices and alternatives to plastic

• School activities including recycled crafts, exhibitions, quizzes, and hackathons

• Community participation through RWAs, municipalities, Anganwadi workers, and cooperatives

 

 

 

 

 

All stakeholders are encouraged to align their initiatives with the campaign and upload activity details to the ‘Meri LiFE’ portal, building a people-powered movement for a sustainable future.