Lux Cozi Launches HEATEK Thermal Wear Range with New TVC Featuring Varun Dhawan & Jacqueline Fernandez
New Delhi: India’s leading comfort wear brand, Lux Cozi, has launched its much-awaited HEATEK thermal wear range with a high-energy television commercial (TVC) featuring Bollywood stars Varun Dhawan and Jacqueline Fernandez. The TVC brings to life the tagline “Garmi Ka Ehsaas”, showcasing warmth, comfort, and a stylish winter solution for Indian households.
In the ad, Varun and Jacqueline are seen in a humorous winter setting where Lux Cozi HEATEK becomes the ultimate source of warmth. Their on-screen chemistry adds vibrance to the campaign, reinforcing the product’s promise of advanced insulation with modern appeal.
Speaking on the launch, Mr. Ashok Kumar Todi, Chairman, Lux Industries, said that HEATEK represents Lux’s continued legacy of trust, innovation, and quality. Executive Director Mr. Saket Todi added that the thermal range offers inclusivity and comfort for all age groups through four variants designed for varying winter needs.
HEATEK Range Highlights:
888 Premium Thermals: For extreme winters, with a fur layer (Rs. 375 – Rs. 480)
777 Smart Thermals: Heat-lock fabric with ultra-soft comfort (Rs. 315 – Rs. 400)
555 Luxury Thermals: Lightweight, soft-touch everyday wear (Rs. 171 – Rs. 410)
333 Quilted Thermals: Ideal for mild winters or kids (Rs. 161 – Rs. 400)
With this launch, Lux Cozi continues to strengthen its position as a trusted household name, offering warmth, style, and performance for the entire family.