Philips Launches OneBlade Intimate for Gen Z: Safe, Stylish Grooming “Down There”

Mumbai: Philips India has launched its newest grooming innovation — Philips OneBlade Intimate, a unisex device specially designed for intimate grooming. With 90% of young Indians reportedly engaging in intimate hair removal yet struggling with cuts and irritation, the brand aims to offer a safe, skin-friendly solution tailored to sensitive areas. Launched with the bold #DontBeatAroundTheBush campaign and the tagline “Down There, Done Right,” the product reflects Gen Z’s open attitude toward self-care. The waterproof trimmer features SkinProtect blades, a 3mm trimming comb, and a rechargeable battery with 30 minutes of cordless use.c  With this launch, Philips makes intimate grooming mainstream — blending comfort, safety, and modern design for today’s confident youth.

Priced at ₹2,399, it is available on Amazon, Blinkit, Instamart, and Nykaa (with an exclusive women’s edition). Replacement blades range from ₹899 to ₹1,549.