Amway India Launches Next-Gen Skincare with Artistry Skin Nutrition Powered by Nutrilite

New Delhi : Amway India, a leading health and wellness company, has launched two new skincare products under its premium beauty brand Artistry — Artistry Skin Nutrition Defying Serum and Correcting Serum. These next-gen formulations combine advanced skin science with Nutrilite-powered botanicals, addressing concerns like premature aging, pollution impact, uneven skin tone, and rough texture.

Formulated using ingredients grown on Nutrilite-certified farms, the serums help strengthen skin, reduce fine lines and wrinkles, and enhance firmness and glow. The Defying Serum targets early signs of aging like dullness and enlarged pores, while the Correcting Serum addresses deep wrinkles, sagging skin, and lack of radiance.

Speaking at the launch, Rajneesh Chopra, MD, Amway India, highlighted the growing demand for premium, natural skincare among Indian consumers, with 71% preferring plant-based ingredients. He emphasized the brand’s commitment to innovation by offering effective skincare backed by science and nature.

Amrita Asrani, CMO of Amway India, noted that modern consumers seek products that align with evolving ideas of confidence, empowerment, and ageless beauty. The new serums are vegan, clinically tested, and free from harmful chemicals like parabens, phthalates, and mineral oil.

Infused with white chia seed extract, olive extract, tulsi, cranberry biopeptides, and microalgae complex, the new Artistry serums offer visible results—firmer, smoother, and healthier-looking skin.