Birla Opus Paints launches 3 new franchisee stores in Delhi, continues to drive aggressive store expansion
New Delhi : Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has expanded its store footprint in Delhi by inaugurating 3 new franchisee stores this week. With a total of 10 franchisee stores across Delhi NCR, Birla Opus Paints is poised to become the largest paint franchisee in the country offering cutting edge product, decor solutions and personalized services. Building on the success of its initial dealer base in the region, the new franchisee store openings underscore the company’s commitment to delivering excellence and convenience to customers across Delhi NCR.
This expansion not only reinforces Birla Opus Paints’ leadership in the region but also highlights its commitment to “Make Life Beautiful” by focusing on convenience and innovation.Customers can benefit from free in-store paint consultations and receive customized color and shade selections tailored to their preferences. The franchisee stores will offer the brand’s full product portfolio, along with exclusive offerings such as wallpapers and designer finishes. Clearly, these stores aim to provide a personalized, one-stop solution for all painting needs in the region.
Birla Opus Paints also celebrates Delhi’s vibrant spirit with two exclusive shades inspired by the city’s beauty and culture – Visitors in Delhi and Delhi at Dawn. These shades are launched at a national level as a tribute to Delhi so that consumers across India can experience these amazing colors at their homes through these 2 Delhi-inspired shades. The Visitors in Delhi shade blends warm, vibrant hues, capturing the city’s energetic atmosphere and cultural richness, while reflecting the dynamism of Delhi’s bustling life. Delhi at Dawn, on the other hand, is inspired by the soft hues of early morning light, evoking the serene beauty of dawn and the timeless charm of the city’s ancient streets.
Rakshit Hargave, CEO of Birla Opus Paints, said, “Delhi NCR holds immense importance for Birla Opus Paints, and we are excited to announce the launch of 3 new franchisee stores here, bringing our total to 10 stores in the region. This expansion is not just a business milestone but a reflection of our commitment to delivering superior quality and exceptional service to our customers across Delhi NCR. With over 80% of our planned 145+ products already available, we are dedicated to offering every Indian home world-class products and personalized service.”
He further added, “As we continue expanding our footprint across 6,000 towns nationwide, we aim to make painting more than just a task, it’s about creating beautiful spaces that tell stories. This milestone strengthens our journey toward becoming India’s second-largest decorative paints brand while ensuring that our customers experience innovation, convenience, and excellence at every step.”
Newly Opened Franchisee Store Details:
- S. TRADERS – GROUND FLOOR, 345/1, VILLAGE PITAMPURA, DELHI, North Delhi, Delhi, 110034
- Jain Paints & Sanitary Store – Shop No.5, Shiva Market, Pitampura, North West Delhi, Delhi, 1100s34
- K.TRADERS – 220A/9, RAMA MARKET, PITAMPURA, North West Delhi, Delhi, 110034
These new stores are in line with Birla Opus Paints rapidly advancing its expansion plan, with four out of six state-of-the-art, automated manufacturing plants fully operational across India. These plants, located in Ludhiana, Panipat, Cheyyar, and now Chamarajnagar, are pivotal to the company’s growing footprint. In fact, the recently launched Chamarajnagar facility helped Birla Opus Paints to further boost its production capacity to 860+ MLPA, making it the 2nd largest decorative paints player by installed capacity.