Blenders Pride Launches ‘Four Elements’ in Haryana, Expands Its Premium Portfolio
Gurugram (Haryana): Blenders Pride, a flagship premium whisky from Pernod Ricard India, unveiled its latest innovation — Blenders Pride Four Elements — in a grand launch event held at The Leela Ambience, Gurugram. This new expression marks a significant expansion of the brand’s premium portfolio and reflects the evolving preferences of discerning whisky connoisseurs.
Crafted by Master Blender Kevin Balmforth, Blenders Pride Four Elements is a dynamic, innovative creation inspired by the elemental forces of nature — Air, Fire, Water, and Earth. The whisky is a blend of four distinct styles of Scotch malts, carefully harmonized with the finest Indian grain spirits, delivering a refined, smooth, and unique flavor profile.
Each element adds a distinct character:
Air from the Scottish Highlands imparts complexity during maturation.
Fire brings flavor and depth through precisely charred barrels.
Water binds the attributes of Indian and Scottish terrains.
Earth enriches the blend with high-quality grains and barley.
The result is a sensorial experience in every “amber drop” — a symphony of smoothness, woody sweetness, and vibrant fruitiness.
The launch was reimagined as a haute couture showcase, where fashion merged with the four natural elements. A choreographed runway came alive with thematic designs symbolizing Air, Fire, Water, and Earth. The highlight of the evening was actor Randeep Hooda, who took the stage as the showstopper, embodying the vibrant spirit of this exceptional blend.
The evening was a celebration of taste and elegance, as guests indulged in the unique sensory experience offered by Four Elements. The fusion of fine whisky and cutting-edge fashion created a memorable affair that celebrated the artistry of nature, craftsmanship, and luxury.
Ishwindar Singh, General Manager – Marketing, Pernod Ricard India, said:
“Our unwavering commitment to innovation and excellence has placed Blenders Pride at the forefront of the premium whisky segment. The launch of Four Elements in Haryana reflects our ambition to create immersive experiences and redefine the standards of the category. Inspired by the primal forces of nature, this remarkable blend is a testament to the creativity and skill of our Master Blender Kevin Balmforth.”
From its vibrant blend profile to its signature ‘Amber Drop’ packaging and bold visual identity, every detail of Four Elements is crafted to captivate the senses.
Speaking at the event, Randeep Hooda said: “Being from Haryana, this was a proud moment for me. The concept of bringing the four elements alive through fashion was truly unique, and it was an honor to embody the refined essence of this extraordinary blend. Walking the runway and personifying the elements was an unforgettable experience — a true celebration of creativity and excellence.”
Master Blender Kevin Balmforth shared, “With Four Elements, we’re offering consumers a distinctive and unparalleled whisky experience. Meticulously blended using four Scotch malt styles and Indian grain spirits, this expression embodies the richness of nature’s elements. Every component, from the premium barley sourced from the lush fields of India and Scotland to the final blend, plays a vital role in shaping the character and complexity of this masterpiece.”
Blenders Pride Four Elements is not just a whisky — it’s a journey into nature’s grandeur, masterful craftsmanship, and refined indulgence.
