Chahatt Khanna Steps into a New World — Launches India’s Luxury Sleepwear Brand
Mumbai : Chahatt Khanna is a name that needs no introduction in the world of television. Known for her memorable roles in acclaimed shows like Bade Achhe Lagte Hain and Qubool Hai, Chahatt has long been appreciated for her talent, poise, and ability to win hearts on screen. However, the actress is now making headlines for an entirely different reason. She has stepped into a new role — not just as an actress, but as an entrepreneur with the launch of her premium sleepwear brand, Ammarzo. For Chahatt, Ammarzo is more than just a business venture. It is a vision to redefine how modern Indian women experience sleep, comfort, and luxury at home. Speaking about it, Chahatt said, “I’ve observed for years that sleepwear in India is either too utilitarian or lacks a sense of sensuality and luxury. I wanted to create a brand that brings the kind of chic, luxurious sleepwear seen internationally, but tailored for Indian sensibilities.”
With its striking designs, rich fabrics, and meticulous attention to detail, Ammarzo stands out. Every piece in the collection is crafted not just to look beautiful, but to enhance the entire experience of feeling good at home — because feeling good at home should be the ultimate luxury. From the sets of some of Mumbai’s biggest productions to the world of business, Chahatt’s journey has been driven by curiosity and passion. As a public figure and a working mother, she understands the importance of comfort and confidence in one’s personal space. Her personal experiences influence every design decision at Ammarzo. She adds,
“It’s not just about the price. It’s about how something makes you feel. With Ammarzo, I want every woman to go to bed feeling special — effortlessly sexy, deeply relaxed, and completely herself.”
Launching with a curated selection of nightdresses, luxury pajama sets, romantic nightwear, and dreamy accessories, Ammarzo is committed to quality at every step. The brand sources only the finest fabrics — soft cottons, silks, and modal blends — chosen not just for their look, but for breathability, drape, and skin-friendliness. Every design is a statement of elegance, ranging from delicate lace to bold, modern silhouettes.
More than just a brand, Ammarzo is also a movement: a reminder that self-care begins at home, and that luxury is as much about feeling as it is about fashion. As Ammarzo begins its journey, Chahatt invites every woman to explore a world where sleepwear isn’t just a thought, but a celebration. After all, the most beautiful nights begin with what you wear to bed.
Chahatt Khanna’s story is one of growth and courage — of embracing new challenges and creating something meaningful for women everywhere. With Ammarzo, she is channeling her creativity and entrepreneurial spirit into a brand that inspires confidence, romance, and the simple joy of feeling beautiful — even after the lights go out.