Coca-Cola Zero Sugar Makes a Refreshing Comeback with Tiger Shroff
New Delhi : The zero-calorie beverage Coca-Cola Zero Sugar is back with a fresh new campaign, this time in partnership with Swiggy Instamart for ultra-fast delivery. Bollywood actor Tiger Shroff once again leads the campaign as its face, highlighting the brand’s promise of delivering refreshing taste quickly and conveniently. Consumers can now enjoy their favorite Coke Zero within just 10 minutes of ordering.
Launched under the tagline “Life Interrupted, Taste Uninterrupted,” the campaign features two humorous advertisements:
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In the first ad, set on a spooky horror movie night, the sound of an empty Coke glass disrupts the atmosphere. Tiger Shroff quickly orders Coke Zero via Swiggy Instamart, and the drink arrives within minutes to restore the lively vibe.
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The second ad features a romantic proposal that’s nearly ruined by noise from Tiger’s brother. Once again, a quick Coke Zero order brings back the charm and refreshment just in time.
Both ads cleverly showcase how Coca-Cola Zero Sugar adds lightness and fun to everyday interruptions, emphasizing the brand’s availability through Swiggy Instamart.
Karthik Subramaniam, Senior Director, Coca-Cola TM, said:
“Today’s consumers prefer low- or no-calorie beverage options. Coca-Cola Zero Sugar delivers the same classic taste without the sugar. Our partnership with Swiggy Instamart means customers can now enjoy Coke Zero within minutes. The campaign reflects the blend of taste, convenience, and enjoyment in every moment.”
Abhishek Gupta, Chief Customer Officer, Coca-Cola India, added:
“Modern consumers demand quick service and instant gratification, which makes quick commerce a growing need. Through this collaboration, we are expanding our range of diet and light beverages by offering fast delivery of favorites like Coke Zero.”
Hari Kumar Gopinath, SVP and Chief Business Officer, Swiggy Instamart, shared:
“At Instamart, we’re always excited to bring trending and healthier options to our customers. With Coke Zero, we’re offering great taste without the sugar — delivered within 10 minutes so customers can enjoy it without the calories.”
The campaign creatives, Sanket Audhi and Javed Ahmed from Talented, commented:
“Quick commerce lets you order as soon as a thought crosses your mind. Even if ordering a tripod with a Coke Zero seems odd, there’s a quirky beauty to it. We’ve presented Coke Zero in fun everyday moments, brilliantly directed by Ryan Mendonca. The idea that even a nearly empty glass can cause chaos is shown in a light-hearted and engaging way — because life doesn’t wait for the perfect moment.”
The campaign will be promoted extensively across digital platforms and social media to maximize reach, allowing more people to experience the unbeatable combination of Coca-Cola Zero Sugar’s great taste and Swiggy Instamart’s lightning-fast delivery. With this partnership, refreshment is now easier and faster than ever.