Fitelo Appoints Milind Soman as Brand Ambassador, Redefines Fitness as a Lifelong Journey

New Delhi : Leading health-tech platform Fitelo, known for its personalized weight loss and wellness programs, has announced fitness icon Milind Soman as its new brand ambassador. The collaboration is part of Fitelo’s rebranding initiative aimed at promoting sustainable health and fitness across India and beyond.

With the message “Health has no shortcuts,” Fitelo and Milind Soman are uniting to inspire individuals to embrace long-term wellness over quick fixes. At 59, Milind continues to be a symbol of natural living, consistency, and energy, making him an ideal face for the brand’s mission.

Fitelo, which gained recognition on Shark Tank India Season 4, has already impacted over 12 million lives in 70+ countries, offering customized nutrition and fitness guidance. The platform focuses on building long-term habits instead of temporary transformations.

“Lose2Win” Campaign Announced

As part of the partnership, Fitelo will soon launch a new campaign titled “Lose2Win” with Milind Soman. In this initiative, participants who achieve the best weekly transformation will receive 100% cashback. This campaign reflects Fitelo’s belief that health is the best investment – and now, it pays you back.

Milind Soman said:

“I’ve always believed that true fitness lies in consistency, balance, and enjoying the journey — not shortcuts. That’s why this collaboration with Fitelo feels so natural. Together, we’re encouraging people across India to embrace health as a lifestyle.”

Sahil Bansal and Mehakdeep Singh, Founders of Fitelo, stated:

“At Fitelo, we believe fitness is a lifelong journey. Milind perfectly embodies this philosophy. His discipline, honesty, and dedication to wellness resonate with our mission to help India make smarter, healthier choices.”

This collaboration will involve a series of digital campaigns, social media initiatives, and wellness activities inspired by Milind’s fitness values, aiming to motivate people to take control of their health and build a lifestyle rooted in consistency and long-term wellbeing. In today’s fast-paced world, fitness is no longer a trend — it’s a commitment. And at the center of this movement is Fitelo, empowering people to transform their lives one healthy habit at a time.