Hero Cycles Celebrates the Emergence of Cycling as a Cultural Movement on World Bicycle Day

New Delhi: On the occasion of World Bicycle Day, India’s largest and most trusted bicycle manufacturer, Hero Cycles, celebrated the significant shift in public perception toward cycling across the country. What was once seen merely as an object — a simple mode of transport — is now emerging as a vibrant and dynamic culture that transcends age, geography, and overall well-being. Cycling today serves as a catalyst that empowers health, promotes a greener environment, and fosters deeper community engagement. Speaking on the occasion, Mr. Aditya Munjal, CEO of Hero Cycles, said, “Cycling has been offering health benefits for over two centuries, not only enhancing individual well-being but also contributing to the overall health of the environment.”

He added, “At Hero Cycles, we cherish the unique burst of energy, connection, and excitement that comes with every ride. Cycling opens doors to better health, a cleaner planet, and the rediscovery of life’s simple pleasures, offering an escape from the monotony of everyday routines. We are proud to be part of this sustainable movement that inspires millions to adopt healthier, greener, and more joyful lifestyles.”

To embody this vibrant spirit, Hero Cycles organizes rides and rallies every year to promote a cycling culture aimed at better health and a promising future. In line with this commitment, this year Hero Cycles led an exciting series of community rides across various cities, showcasing the passion for cycling with over 5,500 enthusiastic riders. These celebrations not only demonstrated the uplifting power of cycling but also strengthened community bonds and inspired a collective commitment to healthier and more sustainable living.