How Team India Avoided a Jersey Crisis Just Before Asia Cup 2025

New Delhi : The unexpected withdrawal of Dream11 as Team India’s lead jersey sponsor in late August posed a significant challenge for Indian cricket, especially with the Asia Cup 2025 only days away. This sudden exit followed the passage of the Promotion and Regulation of Online Gaming Bill, 2025, creating an urgent gap in jersey availability at a crucial time in the cricket calendar.

With the tournament fast approaching, ensuring that players had their iconic blue jerseys ready became a top priority. Fortunately, adidas, the BCCI’s official kit and merchandise partner since June 2023, quickly stepped in to fill the void. Leveraging their existing production capabilities and supply chain, adidas rapidly redesigned, manufactured, and distributed the new jerseys within the tight deadline.

Sources reveal that the company’s swift response ensured Team India could take the field without any disruption to their well-recognized identity. This incident highlights the fast-paced nature of sports merchandising and the operational challenges that arise when major sponsorship changes happen just before big tournaments.