India’s Fastest Drain Cleaner ‘Harpic DrainXpert’ Launched

New Delhi: Reckitt, India’s leading global consumer health and hygiene company, has announced the launch of a revolutionary new formula in its drain cleaner category with the all-new Harpic DrainXpert. This breakthrough product redefines convenience by offering consumers India’s fastest* drain cleaner, capable of clearing kitchen drains in just 15 minutes^. As one of India’s most trusted hygiene brands, Harpic has always focused on delivering advanced solutions for everyday household struggles. With the launch of the all-new Harpic DrainXpert, the brand introduces the fastest* and most effective drain cleaning innovation in the country for kitchen blockages. Clogged drains are a common household issue that can disrupt daily life. Traditional methods like plungers, drain snakes, baking soda, or hot water are messy, often ineffective, and time-consuming. Calling a plumber can cause delays and inconvenience, leading to frustration. To address this problem, Harpic DrainXpert’s advanced formulation offers a powerful, fast, and hassle-free solution that clears kitchen drains within just 15 minutes^, setting a new standard in performance and ease of use.

Gautam Rishi, Marketing Director – Hygiene, South Asia, Reckitt, said, “With the new Harpic DrainXpert, we are bringing a powerful innovation to tackle kitchen drain blockages in Indian homes – a solution that is better, faster, more effective, and easy to use. This product offers consumers an instant and efficient remedy that removes even the toughest kitchen clogs in just 15 minutes. Harpic DrainXpert stands as a testament to our commitment to delivering superior products that simplify everyday life and elevate hygiene standards across India.”Supported by independent research, this product is India’s fastest* drain cleaner for kitchen blockages, redefining both convenience and efficiency. With unmatched speed and performance in unclogging drains, Harpic DrainXpert sets a new benchmark in drain cleaning solutions, providing consumers with a powerful tool for maintaining cleanliness and hygiene with ease.

The new campaign focuses on educating consumers about the benefits of using a specialized drain cleaner over traditional methods. Conceptualized by Havas Creative India, the campaign film showcases the advanced new formulation of Harpic DrainXpert, which effectively breaks down clogs and delivers a hassle-free, efficient, and fast cleaning experience – establishing a new standard for drain maintenance.

Anupama Ramaswamy, Joint MD and Chief Creative Officer of Havas Creative India, said, “In today’s fast-paced life, delays are not an option. If kitchen drainage is ignored, it can clog at any time and bring life to a standstill. When that happens, there’s nothing better than the fastest drain cleaner for kitchen clogs – Harpic DrainXpert. Our latest campaign delivers this message through hard-hitting and relatable visual storytelling.”