ITC Mangaldeep Launches Unique Digital Initiative to Join Ayodhya Deepotsav Celebrations

New Delhi : Blending devotion with innovation, ITC Mangaldeep, one of India’s leading agarbatti (incense stick) brands, has announced a one-of-its-kind Digital Deepotsav, an Augmented Reality (AR)-based initiative that allows devotees across the country to light virtual diyas and participate in Ayodhya’s iconic Deepotsav celebrations from anywhere.

Through this unique initiative, Mangaldeep continues its commitment to make devotion more inclusive, accessible, and immersive, using technology as a bridge between spirituality and modern life. Devotees can visit ayodhyamangaldeepotsav.com