LAVA LAUNCHES DEMO@HOME TO BRING SMARTPHONE EXPERIENCE TO CUSTOMERS’ DOORSTEPS
New Delhi : Lava International Limited, the leading homegrown smartphone manufacturer, announced the rollout of its new customer-centric initiative, Demo@Home, a consumer- first service that allows users to experience Lava’s flagship series right at their doorstep. This service is available across Delhi, Mumbai and Bengaluru, and aims to redefine buying experience for consumers enabling them to connect with the brand from the comfort of their home. Commenting on the launch, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited, said, “With the Free Home Demo, we’re not just selling smartphones — we’re redefining how India shops for technology. It’s time the industry prioritized trust and transparency over pushy sales. Lava is proud to lead this shift. This initiative allows customers to make confident, informed choices in a space they’re most comfortable – their home. It’s a step towards building deeper relationships with our users.”
To book Lava’s Demo@Home service, buyers need to fill out a short form on Lava’s official website here. They are required to enter basic details such as their name, phone number, city, pin code, and complete address. Users can then select the Lava smartphone model they’re interested in along with their preferred time slot and date. Once the form is submitted, a Lava representative will get in touch to confirm the appointment.
With Demo@Home, customers can request a free, no-obligation demonstration of select Lava smartphones. A Lava executive will visit the user’s home to offer a hands-on walkthrough of the device, helping them understand key features and make an informed decision, all without any purchase pressure or transactional cost. The service currently covers Lava’s latest smartphones including Agni 3, Blaze Duo, Blaze 3 5G, and Blaze AMOLED. A company representative will provide a live walkthrough of the device’s design, features, and performance, helping customers explore innovations like dual display capabilities, AI-powered camera systems, and ergonomic curved displays in real time, without any sales pressure. Post the experience, the user can place an order online or the Lava executive shall align a product delivery.
This initiative further strengthens Lava’s portfolio of customer-focused services, including the widely appreciated Service@Home—a complimentary doorstep support offering for after-sales assistance. Together, Demo@Home and Service@Home underscore Lava’s commitment to creating a seamless, transparent, and user-centric smartphone ownership experience.