NDTV Launches ‘Good Times’ to Redefine Live Cultural Experiences in India

New Delhi : NDTV, one of India’s most trusted media houses, has announced the launch of NDTV Good Times, a new platform for live concerts and immersive cultural experiences across the country. With a legacy of over 30 years in impactful storytelling, NDTV now enters the live entertainment space to celebrate India’s evolving cultural identity. The initiative will feature legendary artists like A.R. Rahman in Varanasi, Sonu Nigam in Srinagar, Shankar-Ehsaan-Loy, Jubin Nautiyal, and Neha Kakkar, performing in iconic locations.

Rahul Kanwal, CEO & Editor-in-Chief, said NDTV Good Times will go beyond entertainment — creating lasting memories and connections. With strong digital, broadcast, and social media integration, NDTV aims to make every event an unforgettable celebration of India’s vibrant spirit.