Nykaa Welcomes Deepika Padukone as the New Face of Self-Expression and Beauty

New Delhi : In a powerful celebration of individuality and self-expression, Nykaa, India’s leading beauty and lifestyle platform, has announced Deepika Padukone as its newest brand partner. More than just a collaboration, this partnership marks a shared philosophy — that in a world constantly pulling women in every direction, choosing yourself is the most beautiful act of all. Deepika Padukone — global icon, actor, entrepreneur, mental health advocate, and now mother — joins Nykaa not just as a face, but as a reflection of its values. Known for her bold choices both on and off screen, Deepika has continually redefined beauty on her own terms, from her breakout role in Om Shanti Om to her stunning appearances at global red carpets like Cannes and the Met Gala.

“Nykaa has always celebrated beauty in every shade, texture, and form,” the brand stated, highlighting its journey from a retailer to a movement that now empowers over 45 million beauty lovers across India. By offering global brands, homegrown heroes, expert education, and immersive experiences, Nykaa has become synonymous with inclusive, evolving, and deeply personal beauty.“In Deepika, Nykaa has found not just a muse, but a mirror,” the announcement read. “She embodies authenticity, strength, and grace — qualities that resonate with every individual discovering their own version of beauty.”

As Nykaa continues to democratize beauty in India, this partnership with Deepika Padukone reinforces a powerful message: that beauty is not about fitting in, but about standing true to yourself.