Release of “Transforming BSNL: Strategies for a Modern Telecom Future” on BSNL Day
New Delhi : On the occasion of BSNL Day, 1st October 2024, marking the 24th anniversary of the creation of Bharat Sanchar Nigam Limited (BSNL), a significant milestone is being celebrated with the release of a landmark book, “Transforming BSNL: Strategies for a Modern Telecom Future”, authored by senior technocrat and former Chairman of the ITU Governing Council, Rabindra Nath Jha.
BSNL: A 24-Year Journey
Twenty-four years ago, BSNL was carved out from the operational wing of the Department of Telecommunications (DoT) with the aim of providing cutting-edge telecom services to the nation. However, over the years, BSNL has faced numerous challenges, ranging from fierce competition to rapid technological disruptions. Despite its early successes, the organisation has struggled to maintain its market position and adapt to the evolving telecom landscape. As BSNL enters a critical phase of its journey, it stands at a crossroads where revitalisation and transformation are imperative.
The Book: A Comprehensive Guide to BSNL’s Revival
In “Transforming BSNL: Strategies for a Modern Telecom Future”, Rabindra Nath Jha delves deep into the past, present, and future of BSNL. The book provides a detailed analysis of the company’s challenges and offers a forward-looking approach to its revival. It outlines strategies not only for rejuvenating BSNL but also for positioning it as a competitive force in the ever-evolving telecom sector.
Jha’s book is a comprehensive guide that explores:
– Technological Disruption: How BSNL can leverage new and emerging technologies like 5G, IoT, and AI to stay relevant and modernise its service offerings.
– Human Resource Development: The need for upskilling and reskilling the workforce to adapt to new market demands and technological advancements.
– Operational Reforms: A roadmap for improving operational efficiencies, enhancing customer service, and restructuring the organisation to meet competitive challenges head-on.
– Policy Recommendations: Insights for policymakers and industry leaders on how to support public sector enterprises like BSNL in an increasingly privatised telecom market.
A Vision for the Future:
On the occasion of the book’s release, Rabindra Nath Jha remarked, “I am excited to share this work on BSNL’s journey and future. This book aims to provide both BSNL and its stakeholders with a clear, actionable framework for transformation. BSNL is not just a company; it is a national asset, and its revival is essential for India’s digital future. The strategies outlined in this book are designed to help BSNL reclaim its leadership role and thrive in the modern telecom marketplace.”
A Resource for All Stakeholders:
Whether you are a telecom professional, policymaker, industry expert, or academic, “Transforming BSNL” serves as a vital resource. The book offers insights into public sector reforms, organisational restructuring, and the integration of new technologies, making it relevant for corporate strategists and technology innovators alike.
By addressing the core issues that have hindered BSNL’s progress, Jha provides a blueprint for sustainable growth and operational excellence. His vision for BSNL is clear: a company that can once again lead the telecom sector, connect India, and empower the future.
About the Author:
Rabindra Nath Jha is a seasoned telecom professional with decades of experience in the industry. As a former Chairman of the ITU Governing Council, he has played a pivotal role in shaping global telecom policies. His deep understanding of the telecom sector, both in India and internationally, makes him uniquely positioned to offer insights and strategies for transforming BSNL.