SBI Life’s ‘Thanks-A-Dot’ Initiative Sets GUINNESS WORLD RECORDS Milestone

Mumbai :  In a pioneering effort, SBI Life Insurance, one of India’s most trusted life insurance companies, has strengthened its message of making breast health a “household conversation” on a global scale by creating a GUINNESS WORLD RECORDS. The company achieved this feat by creating the largest mosaic made of 1,191 ‘Hug of Life’ hot water bags.

Launched in 2019, SBI Life’s ‘Thanks-A-Dot’ initiative aims to break social barriers and encourage women to openly discuss breast health, making self-examination and wellness a natural part of their daily routine.

Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said:

“While women play a central role in nurturing families, they often neglect their own health. Through ‘Thanks-A-Dot,’ we are not just encouraging self-examination but starting a movement that makes self-care a shared social conversation.”

Actress and breast cancer survivor Mahima Chaudhry added: “Being part of SBI Life’s ‘Thanks-A-Dot’ initiative is very close to my heart as it promotes early detection. Having faced breast cancer myself, I know how crucial timely checks are — regular self-exams can truly be life-changing.”