Swiggy Launches ‘Prime Time Menu’

New Delhi : Swiggy, India’s leading on-demand convenience platform, has launched a unique campaign this Father’s Day called ‘Prime Time Menu’, inspired by the one thing many Indian dads love most – loud prime-time news! This fun campaign transforms the Swiggy app into a news channel-style interface, complete with breaking headlines, live tickers, dramatic visuals, and anchor-style food highlights. At the heart of the campaign is a digital film that captures a daughter’s experience of living with her news-obsessed dad. From noisy debates to “khulaasa” moments, the news never stops – until she embraces it with Swiggy’s perfect Father’s Day surprise. Mayur Hola, VP-Brand at Swiggy, said, “This campaign is rooted in insight, nostalgia, and humor. It celebrates every dad’s quirks with love.”

Live now on the Swiggy app and digital platforms, the Prime Time Menu brings food and fatherhood together – one blaring ticker at a time.