Thomas Cook India Appoints Bollywood Star Kartik Aaryan as Brand Ambassador for its Forex Business
Mumbai: Millennials and Gen Z youth in India are key drivers of the country’s rising international travel trends. According to industry reports, travel holds a significant place among the spending priorities of Indian youth. To tap into this emerging market, Thomas Cook (India) Ltd., a leading omnichannel foreign exchange services provider, has appointed popular Bollywood actor Kartik Aaryan as the brand ambassador for its forex business.
Kartik Aaryan is known for his charismatic personality and strong connect with Indian youth. His massive fan following and inspirational image, especially among millennials and Gen Z, make him a compelling face for the brand. He represents the mindset and style of modern Indian travelers, making him an ideal fit for a dynamic and innovative forex brand like Thomas Cook India.
The partnership will kick off with the promotion of Thomas Cook’s newly launched Borderless Travel Card. This multi-currency card is designed to offer international travelers a secure, seamless, and convenient experience.
Campaign Film: A Message of Simplicity in Travel
As part of the campaign, a special advertisement film has been created that highlights the challenges Indian travelers face while managing foreign exchange, presenting the Thomas Cook Borderless Travel Card as a powerful solution.
The film features a humorous conversation between two friends planning an upcoming international trip. One of them is overwhelmed by handling multiple credit/debit cards, lounge access passes, international SIM cards, and cash. In contrast, Kartik Aaryan proudly introduces the Thomas Cook Multicurrency Borderless Travel Card as a one-stop solution that addresses various travel-related issues.The campaign will be promoted across digital platforms, connected TV (CTV), and social media, ensuring wide reach and greater engagement.
Thomas Cook (India) Ltd.’s Executive Vice President, Deepesh Varma, stated,“We aim to take our prepaid card business to the next level. Our portfolio already includes tailored solutions such as ‘Study Buddy’ (for students) and ‘Enterprise Forex’ (for business travelers). Now, we’ve launched the Multicurrency Borderless Travel Card for India’s rapidly growing leisure travel segment. Based on our research, this card holds great potential among young Indians, and we’ve already seen strong demand from this segment. That’s why we strategically chose Bollywood youth icon Kartik Aaryan as our brand ambassador. We are confident that he will effectively showcase the benefits of this new travel card and inspire Indian youth to adopt it.”
Bollywood star Kartik Aaryan shared his thoughts on the partnership:“I’m truly excited to be associated with Thomas Cook India. This brand is not only a leader in the travel space but also represents innovation and a youthful mindset. As an avid traveler, I’ve personally experienced the challenges of managing money during international trips. But the Thomas Cook Borderless Travel Card is a game-changer. It’s a smart, secure, and convenient solution for Indian travelers. With features like multi-currency support, global acceptance, and exclusive travel benefits, I believe India’s youth will definitely choose this card for their next international journey.”