Thums Up X-FORCE Takes Over India’s Zero-Sugar Market

Mumbai : India’s iconic beverage brand Thums Up has made a powerful debut in the zero-sugar segment with Thums Up X-FORCE — and it’s already creating waves. Designed especially for today’s youth, the drink had over 1 lakh pre-bookings and has sold over 2.5 million unit cases since its March launch, making it the No. 1 brand in India’s diet and light beverage category.X-FORCE delivers the bold taste, strong fizz, and signature “thunder” experience of Thums Up—minus the sugar and calories. It’s not just a drink; it’s a style statement. Its sleek, modern packaging makes it “Thunder in a Can” for those who live life with energy and passion. Sumeli Chatterjee, Head – Sparkling Flavors, Coca-Cola India & Southwest Asia, said, “With X-FORCE, we’re embracing evolving youth trends—offering bold experiences without compromise.”

With soaring sales, Thums Up X-FORCE is redefining refreshment for a new generation of bold consumers.