Ullu OTT Platform Announces Official Launch of Ullu Coin – A New Web3 Utility Token
Mumbai : Ullu, one of India’s fastest-growing OTT platforms, has officially launched Ullu Coin, a utility token aimed at powering blockchain-enabled engagement across its expanding digital ecosystem. With over 42 million active users, Ullu has made a strong mark since its 2018 debut by delivering bold, original content. The introduction of Ullu Coin signals the platform’s strategic entry into the Web3 space, merging digital entertainment with decentralized innovation.
Issued by a newly established entity, Ullu Coin has a capped maximum supply of 100 billion tokens, laying the groundwork for a new phase of immersive user experiences within the Ullu universe.
The launch is backed by Cypher Capital Markets, a Dubai-based venture capital firm known for its focus on blockchain, crypto, and emerging technologies. The firm plays a key role in the strategic seed investment round and brings deep industry expertise to support Ullu Coin’s entry into the digital asset space.
Harsh Agrawal, Investment Director at Cypher Capital, said: “At Cypher Capital, we back projects that blend real-world utility with wide user adoption. Ullu Coin fits perfectly with this vision, and we are excited to help scale it globally.”
Avinash Dugar, CEO of Ullu, said, “This is a significant milestone for both Ullu and India. We have always focused on staying ahead, empowering our users, unlocking new value for creators, and building a better entertainment economy.”
Ganesh Lore of Chainsense Limited, the official Web3 partner for Ullu Coin, added: “Web3 is our gateway to scaling businesses globally, and Ullu is a perfect example. As Ullu Coin’s infrastructure and tokenomics partner, we’re leading its blockchain integration and global rollout.”
What Ullu Coin Enables:
Unlocking premium content on the Ullu platform
In-app redemptions and exclusive rewards for fans
Token-based access to live events, quests, and creator rewards
A token-gated marketplace
With ambitious plans to merge bold content with meaningful token utility, Ullu Coin aims to become one of the most utility-driven and culturally resonant tokens in consumer Web3. The project is currently finalizing listing details and will announce exchange partnerships and public sale timelines in the coming weeks.