Yamaha Music India Appoints A.R. Rahman as Brand Ambassador to Boost Music Education and ‘Made in India’ Vision

New Delhi :  Yamaha Music India Pvt. Ltd. has announced the appointment of A.R. Rahman, Academy Award-winning composer and globally acclaimed music icon, as its Brand Ambassador, marking a significant step toward strengthening India’s music ecosystem.

A.R. Rahman, known for taking Indian music to global audiences, embodies the spirit of innovation and excellence that aligns with Yamaha Music India’s vision of nurturing musical talent and expanding structured music education across the country.

Mr. Yamamoto Taketoshi, Managing Director of Yamaha Music India, said that music lies at the core of Yamaha’s philosophy and emphasized the importance of promoting India’s rich musical heritage on the global stage. He highlighted that the company’s ‘Made in India’ initiative, along with its collaboration with Rahman, aims to inspire the next generation of musicians.

Mr. Ryoji Maruyama, Sales Unit Head, added that Yamaha’s mission goes beyond manufacturing instruments, focusing on building music communities through workshops, school partnerships, and rural outreach programs. He noted that the partnership reinforces the company’s commitment to making music accessible to aspiring artists across India.

Expressing his views on the collaboration, A.R. Rahman said Yamaha represents precision and reliability and praised the brand’s legacy of musical excellence. He also highlighted the positive impact of the ‘Made in India’ initiative on young talents at his KM Music Conservatory and The Sunshine Orchestra, adding that continued mentorship and stronger music education can enable Indian musicians to lead globally.