atulya celebrated ‘Kuch Pal Khud Ke Liye’ Campaign with Tare Zameen Foundation on International Women’s Day

New Delhi : This International Women’s Day, atulya, a leading name in natural and sustainable personal care brand, collaborates with Tare Zameen Foundation to launch the campaign ‘‘Kuch Pal Khud Ke Liye’, a heartfelt initiative dedicated to celebrating and empowering the incredible women working in NGOs. The campaign highlights the selfless dedication of NGO women, who tirelessly work to support and uplift others. Many of these women engage in stitching, beauty & grooming services, and skill-based work, while young girls at the NGO immerse themselves in learning stitching, drawing, dance, and other creative activities. Through this initiative, atulya acknowledges their contribution and encourages them to take time for themselves. “atulya believes that self-care is a form of self-respect. Through ‘Kuch Pal Khud Ke Liye’, we want to give these hardworking women and young girls a moment to cherish themselves,” said Mr. Gaurav Singh, Founder and CEO at atulya. By collaborating with Tare Zameen Foundation, we aim to celebrate their efforts, nurture their skills, and empower them to embrace their own well-being.”

The campaign extends beyond the event, sparking a larger conversation on women’s empowerment through social media storytelling, awareness drives, and continued support for women-led initiatives. With ‘Kuch Pal Khud Ke Liye’, atulya and Tare Zameen Foundation reinforce the message that empowerment begins with self-care—because those who uplift others deserve to take a moment for themselves too. ‘KUCH PAL KHUD KE LIYE’ is not just a one-time initiative; it will be an annual effort, ensuring that every year, more women and young girls get the recognition, encouragement, and self-care they truly deserve.

As part of the initiative, atulya and Tare Zameen Foundation hosted a special engagement day, offering:

• Self-Care & Grooming Sessions – Encouraging women to indulge in skincare, relaxation, and personal well-being.
• Skill Recognition & Appreciation – Honoring the hardworking women involved in stitching and beauty services.
• Creative Learning for Young Girls – Supporting their journey in arts, crafts, and performance-based skills.
• atulya’s Skincare Donation – To further promote self-care, atulya donated a range of its natural skincare products, ensuring these women and young girls have access to quality self-care essentials.

#KuchPalKhudKeLiye, celebrating Women’s Day