Aashirvaad Launches High-Protein Atta – Just 3 Rotis Fulfil 25% of Daily Protein Requirement
New Delhi : India’s No.1 packaged atta brand, Aashirvaad, has launched its latest innovation – Aashirvaad High-Protein Atta. This new variant aims to make meeting daily protein needs easier for Indian consumers, integrating nutrition into their regular meals. With growing awareness about the importance of protein for strength, energy, and overall health, more consumers are actively seeking quality protein sources. However, affordability and dietary preferences often become barriers. Aashirvaad’s new high-protein atta offers a convenient solution through a staple food – the roti.
Made from a carefully selected blend of wheat, 10% soy (a complete protein source), chana, and oats, the atta delivers approximately 15g of protein per 100g. Just three rotis a day made from this atta can fulfill around 25% of the recommended daily protein intake, without compromising on taste or softness. Anuj Rustagi, COO of Staples & Adjacencies, ITC Foods Division, said, “Earlier, protein consumption was a focus mainly for fitness enthusiasts or mothers concerned about their children’s nutrition. But today, there is a broader understanding of protein’s role in maintaining an active lifestyle. At Aashirvaad, we believe better nutrition starts at home with everyday meals.”
Aashirvaad High-Protein Atta is now available in Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai through leading e-commerce platforms in 1kg and 5kg SKUs. Prices vary by city, starting from ₹80–₹86 (1kg) and ₹386–₹416 (5kg).