Gravity Bath Pvt. Ltd. Launches First Company-Owned Stores in New Delhi and Mumbai
New Delhi : Gravity Bath Pvt. Ltd., one of India’s fastest-growing bathware brands, has announced the launch of its first company-owned stores in New Delhi and Mumbai. This marks a significant milestone in the brand’s journey from a modest two-person operation in 2006 to a ₹200+ crore enterprise with a pan-India presence.
With this launch, Gravity has taken a bold step toward delivering its complete range of bathroom solutions directly to consumers through a thoughtfully designed experiential retail format.
Founded with a mission to deliver innovation, quality, and sustainability at its core, Gravity Bath Pvt. Ltd. has become a trusted name in the sanitaryware and bath fittings industry. The new stores are a direct extension of the brand’s philosophy—”Designed to bring joy to life’s everyday moments.” These spaces bring together the best of bathware technology, design, and user-centric thinking under one roof, offering not just individual products but a complete bathroom ecosystem.
Spread across spacious layouts in New Delhi and Mumbai, the Gravity Bath stores are designed to immerse visitors in a comprehensive bathware experience. The locations showcase an extensive product portfolio—from premium faucets, showers, and sanitaryware to accessories, kitchen sinks, and taps. Beyond product displays, the stores feature mock-up bathrooms and live experience zones, allowing customers to interact with products in real-life settings.
Highlights include themed setups like:
A vibrant, trendy youth bathroom
A luxurious hotel-style bathroom
A beautiful premium home bathroom
A safety-focused kids’ bathroom
A comfort-centric senior bathroom
A live shower zone with water-flow demos and product testing
Mr. Anup Garg, Founder and Director of Gravity Bath Pvt. Ltd., stated that the idea behind these stores was to address three key consumer pain points:
Lack of price transparency in premium bath products—customers often had to pay inconsistent or inflated prices.
Shortage of age-specific hygiene products, especially for children and seniors.
Low consumer awareness—people were often unsure about the right products for their needs.
“There was no pricing clarity in the premium bathware segment. Also, very few hygiene products were designed specifically for age groups like children or the elderly. Lastly, we observed a significant awareness gap among buyers—many didn’t know which products were truly suited to their requirements.
Our stores are built to solve these problems. We offer smart, stylish, and affordable products for every age and lifestyle. At the same time, we educate customers so they can make informed decisions for their homes,” Mr. Garg said.
With two manufacturing units in NCR and Gujarat, Gravity Bath Pvt. Ltd. annually produces over 3 million faucets and 700,000 sanitaryware pieces. Its product catalog includes more than 2,000 SKUs, distributed through a robust network of over 12,500 dealers and distributors across India. The company is also an approved vendor for the Military Engineer Services (MES), underscoring its quality and reliability.
As part of its strategic growth plan, Gravity aims to become a ₹1000 crore brand by 2028. Opening company-owned stores is a key step in that direction, enabling a seamless, transparent shopping experience and fostering direct customer engagement. These outlets also serve as education hubs, where consumers can explore cutting-edge bathroom innovations tailored specifically for Indian homes and water conditions.
Alongside its flagship stores, Gravity is also entering the franchise model, aiming to empower its dealers to open similar premium, informative retail outlets in their regions. Gravity offers end-to-end support for store setup, branding, and marketing, helping partners grow their businesses while maintaining the brand’s high standards and customer-first approach.
To complement its retail push, Gravity Bath is also investing heavily in its digital presence. With availability on its own e-commerce platform and major online marketplaces, the brand ensures that its high-performance, aesthetically crafted products are accessible to every Indian—both offline and online—at fair and consistent pricing.
Expanding its horizon further, Gravity is entering the luxury bathware segment with the launch of DI’LUSSO, a premium Italian brand that promises to redefine elegance and indulgence in bathroom design. This new vertical will cater to discerning homeowners, architects, and designers seeking the finest in aesthetics and functionality.