Piaggio India unveils Delhi’s first Motoplex showroom (Bhawani Auto) to retail its marquee 2-wheeler brands – Aprilia, Vespa, and Moto Guzzi, expanding its footprint in the north
New Delhi : Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian auto giant, Piaggio Group, has unveiled Delhi’s first Motoplex showroom – Bhawani Auto, expanding its footprint in the north to cater to the high demand for high-performance and luxury 2-wheelers. The premium showroom will offer a complete range of the Aprilia portfolio, select Moto Guzzi portfolio, as well as the stylish Vespa scooters through a specially curated experience that informs and engages with audiences giving them an immersive brand experience. The new Motoplex showroom was announced in the presence of Mr. Ajay Raghuvanshi, Executive Vice President of 2-Wheeler Domestic Business (ICE), and Mr. Apoorva Saigal, Associate Vice President – 2-Wheeler Marketing and Corporate Communication of Piaggio Vehicles Pvt Ltd. The event also witnessed 51 proud customers take home the newly introduced Aprilia RS 457. The move marks a crucial step in enhancing in Piaggio India’s 2-wheeler network expansion as well as their sales and aftersales experience for customers in North India.
The north region is crucial to Piaggio India’s 2-wheeler network expansion strategy as it witnesses an ever-growing demand for high-performance, stylish, and world-class products in the region. Bringing global quality standards to India, Piaggio India launched the Motoplex showroom and aftersales service to align with the European ethos of the Vespa, Aprilia, and Moto Guzzi brands and elevate the customer experience. This endeavour involves the recruitment and training of specialised staff and specially designed equipment to service the vehicles ensuring customers receive a service experience at par with any global Motoplex showroom.
Mr. Ajay Raghuvanshi, Executive Vice President of 2-Wheeler Domestic Business (ICE), Piaggio Vehicles Pvt Ltd said, “We are thrilled to unveil our first Motoplex showroom in the capital city and embark on a journey revolutionizing the motorcycle and scooter ownership experience for our clients. Delhi has always been a key market for us given the consumers’ enthusiasm for premium brands and desires for stylish and high-performance two-wheelers. Bhawani Auto is the first Motoplex dealership in Delhi and very soon we will be announcing other Motoplex launches in the northern part of the country. The fact that we are conducting 51 deliveries of the much-awaited Aprilia RS457 in a single day is a great indication of the consumer demand and the bright future that awaits us. I would like to assure customers of an unparalleled after-sales and service experience for all our brands – Vespa, Aprilia, and, Moto Guzzi through industry-first offerings as well as well-stocked original spare parts.”
He further added, “I also extend my congratulations to the proud owners of the all-new Aprilia RS457 and wish them safe and high-performance thrilling rides as they explore the city and more.”
Mr. Apoorva Saigal, Associate Vice President – 2-Wheeler Marketing and Corporate Communication, Piaggio Vehicles Pvt Ltd. commented, “Launching a Motoplex showroom in Delhi is a testament to our commitment to strengthening our footprint in India and providing an elevated ownership experience for motorcycling and scooter enthusiasts. Delhi has always been a hub of the motorcycle community and we are excited to be a part of this growing culture. This showroom will serve as a hub for enthusiasts to experience our premium motorcycles and scooters firsthand. Today’s 51 deliveries of the Aprilia RS 457 to proud customers in Delhi highlight our dedication to fostering a strong community of riders in the capital city.”