Lytus Technologies Launches Lytus Studios XR India and Lytus Music

Hyderabad : Lytus Technologies has officially launched Lytus Studios XR India, marking its entry into the media and entertainment sector. As part of this expansion, the company introduced Lytus Music, a new vertical focused on original music, artist engagement, and immersive audio formats.  Industry veteran M. Sai Ramakrishna (SRK) Mudigonda has been appointed CEO of Lytus Studios XR India. With over 25 years of experience across media, telecom, and advertising, SRK will lead the company’s strategic growth in India’s fast-evolving entertainment landscape. “This is about reimagining entertainment for the digital age,” said SRK. Lytus plans to blend creativity, technology, and cultural relevance through its new ventures.

Headquartered in Hyderabad, the 25,000 sq. ft. facility includes state-of-the-art studios for content creation and post-production. Lytus aims to create 150+ jobs in the first year and is in talks to appoint a brand ambassador for Lytus Music.