PVR INOX Launches New Weekday Concepts to Enhance Moviegoing Experience

New Delhi : PVR INOX, India’s largest cinema chain, has unveiled a new initiative titled ‘Make Every Day a Movie Day’, introducing exciting weekday offers to attract diverse audience segments. Following the massive success of Senior’s Day Mondays and Blockbuster Tuesdays—which drew over 1.5 million moviegoers in Q1 FY25-26—PVR INOX is now extending its weekday programming with three new concepts: WOW Wednesdays for women, Student’s Special Thursdays, and Fun Fridays for movie buffs.

Each day offers something unique: Mondays feature free tea and special benefits for seniors; Tuesdays bring ₹99 ticket deals; Wednesdays offer a ticket + food bundle for women; Thursdays cater to students with budget-friendly combos; and Fridays deliver attractive food offers for all movie lovers.

“This initiative builds on our vision to make cinema a lifestyle choice,” said Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd. “By making weekdays more engaging and affordable, we’re redefining cinema-going habits across India.”

With these tailored offers, PVR INOX aims to transform weekdays into vibrant, value-packed cinema experiences—making it easier for every audience to enjoy movies more often.