Kaya Launches New Campaign with Fatima Sana Shaikh, Championing Expertise Over Skincare Trends

Mumbai : Marico Limited has unveiled a fresh campaign for its Kaya skincare range, featuring actor and brand ambassador Fatima Sana Shaikh. The campaign emphasizes trusting dermatological expertise over viral beauty trends and complex routines.In the new digital films, Fatima humorously debunks quick-fix skincare hacks and urges viewers to rely on Kaya’s science-backed solutions, developed with over 20 years of dermatological expertise for Indian skin. Highlighting the launch is Kaya’s Gluta Glow Face Serum, formulated with eight potent actives including Glutathione, delivering visible glow from the first use. With Fatima as the face of the brand, Kaya aims to promote credible, effective skincare rooted in science, not fads.

The films will be rolled out across digital platforms, targeting skincare-conscious audiences nationwide.