Shahid Kapoor Named Brand Ambassador for GANT in India

New Delhi : American heritage fashion brand GANT has officially appointed Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This strategic move highlights GANT’s commitment to expanding its footprint in one of the world’s fastest-growing fashion markets.

The collaboration kicks off with the launch of GANT’s latest campaign, “Button Up. Build Your Story,” which celebrates resilience, individuality, and authentic self-expression — values Kapoor himself embodies. “Style for me has always been about authenticity,” said Shahid Kapoor. “GANT’s legacy of effortless sophistication and belief in self-expression truly resonate with me.”

The campaign features a powerful, emotionally-driven film that reflects GANT’s brand ethos. Shahid Kapoor’s personality and style make him a natural fit, promising to set new benchmarks in fashion storytelling across India.

Fredrik Malm, EVP of Global Commercial at GANT, said, “Shahid brings confidence and effortless style — a perfect match for GANT’s global identity.” Pawan Khandelwal, Managing Director of Samarth Lifestyle (GANT’s India partner), added, “This partnership marks a bold move to elevate GANT’s presence across India.”

With an ambitious plan to double its exclusive brand stores to 50 in the next two years, GANT is positioning itself for significant growth in India — blending global legacy with local cultural relevance.