TO THE NEW Hosts NASSCOM TechX Workshop on the Future of Video Analysis with Generative

Noida: TO THE NEW, in collaboration with NASSCOM Regional Council–NCR, hosted a TechX Workshop focused on “The Future of Video Analysis with Generative AI.” The event explored how GenAI can make video content searchable and interactive, transforming user engagement and enterprise knowledge management. The workshop featured a keynote by Manish Verma, Technology Leader at Warner Bros Discovery, who shared insights on AI’s growing influence in media. Lalit Khatter, Senior Solutions Architect at AWS, demonstrated how Amazon Bedrock enables automated content creation from video assets. TO THE NEW’s Ankit Verma and Rishabh Sharma presented a live demo on building scalable GenAI applications using RAG, vector search, and multimodal models.

Narinder Kumar, CEO & Co-founder of TO THE NEW, emphasized the company’s commitment to making GenAI practical and impactful. The event highlighted how AI is revolutionizing video analysis and driving innovation across industries.