Amazon MX Player explores the chaos of modern relationships in digital age with Ek Farzi Love Story
New Delhi: Get ready to dive into a world where online love meets offline drama, as Amazon MX Player, Amazon’s free video streaming service, today announced its upcoming romance drama, Ek Farzi Love Story. Written by Sumrit Shahi and Durjoy Datta, directed by Aarambhh M Singh and produced by Dice Media, the trailer of the series, offers a glimpse into the journey of Kritika and Manav, two individuals who go on a rollercoaster of emotions during the course of their bond! Highlighting the world of content creation and influencers on social media, Ek Farzi Love Story explores the complexities of love, friendship, career & instant fame in the digital world. Featuring Anshuman Malhotra, Reem Sameer Shaikh, Mansi Taxak, Mohit Hiranandani and Abhishek Verma in pivotal roles, the romance drama will be available to stream – for free – exclusively on Amazon MX Player from 10th January.
The trailer teases an emotional rollercoaster, following the contrasting worlds of Kritika, an ambitious content creator, and Manav, a social media-averse Chartered Accountant. Their lives take an unexpected turn when a viral video of their banter catapults them into internet stardom, forcing them into a faux relationship for their followers. As their online personas thrive, the pair becomes entangled in a reel vs real turmoil where they question the very foundation of who they are and what they mean to each other. Amidst the chaos, Kritika and Manav grapple with their own feelings, with their business arrangement turning into a deeply emotional journey that will test their limits and make them question what’s real—and what’s farzi.
Speaking about the series, Amogh Dusad, Head of Content, Amazon MX Player, expressed, “With Ek Farzi Love Story, we’re bringing a unique love story to our viewers that captures the messy, unpredictable nature of modern relationships. It’s about two individuals from completely different worlds who are brought together by fate, and social media. The series explores the different nuances of technology in the realm of shaping lives.”
Sanket Kunde, Vice President and Head of Production at Dice Media, said, “Ek Farzi Love Story is a project close to our hearts, blending the charm of modern-day romance with the chaos of the digital world. As our first-ever 20-episode series, it marks an exciting step toward bringing longer, more immersive narratives to our audiences. This format has allowed us to delve deeper into the characters’ journeys and the complexities of their relationships. We’re thrilled to see how viewers embrace this innovative storytelling approach through our ongoing partnership with Amazon MX Player.”
Anshuman Malhotra, who essays the role of Manav, said, “Manav is someone who doesn’t believe in the fake world of social media, but he gets drawn into it for the sake of his bond with Kritika. As the story unfolds, Manav faces a deep internal struggle between his personal beliefs and the chaos unfolding around him. It’s been an amazing experience to bring this character to life on screen, and I’m excited for the audience to see how he evolves through the series.”
Reem Sameer Shaikh, who portrays the character of Kritika in the series, shared, “Kritika’s journey is one of growth and self-realization. She starts as someone full of ambition but has to face the realities of her choices. Portraying her character has been an emotional rollercoaster, and I’m proud of how her character unfolds, especially as she navigates her relationship with Manav. I’m sure the audience will relate to her journey as she navigates the complexities of love, fame, and self-identity in this digital world.”
Ek Farzi Love Story will stream exclusively from 10th January on Amazon MX Player, available through its apps on mobile, Amazon shopping app, Prime Video, Fire TV, and Connected TVs.