Growel Group enters Pet Food Category with the launch of “Carniwel”
New Delhi: Growel Group, a prominent leader in aquaculture feeds, aqua healthcare, and seafood processing industry since 1994, today announced its strategic expansion into the rapidly growing pet food sector with the launch of its new pet food brand – “Carniwel”.
Post COVID, the bond with pets has strengthened tremendously, leading to an evolution in pet parenting. This shift reflects an increased understanding of the emotional and mental benefits pets provide as companions, leading to more evolved needs for their care. Recognising this phenomenon, we have launched “Carniwel,” a new line of pet food, that meets the growing demand of pet nutrition, falling under the category of premium nutrition without being heavy on pocket for pet parents.
Carniwel provides a diverse selection of high-quality products with super high palatability tailored to meet the evolving needs of pets through their life stages. Our product range offers nutritious and delicious balanced food for pets at every life stage, from puppies and kittens to seniors – even for the pickiest eaters. Our goal is to make the pet parenting journey a celebration.
Carniwel enriches pet food with superfoods, essentially comprising nutrient-dense ingredients like Antarctic Krill, Algal Oil, Spirulina which provides vital proteins, Omega-3 fatty acids, and antioxidants to support cognitive development, immune system function, and skin and coat health. As a first in the industry, Carniwel incorporates fresh protein in almost all products, including fresh chicken, fresh lamb, and fresh fish – a feature typically reserved for the super-premium segment – while offering these at prices that are easy on the budget.
Recognising that over 30% of Indian households follow a vegetarian diet, Carniwel has introduced an extensive range of vegetarian pet food. Crafted with high-quality, nutritious ingredients and manufactured entirely in India, it offers a complete, balanced diet for pets while staying true to our commitment to catering to diverse dietary preferences.
Announcing the launch of Carniwel, Mr. M.S.R Karthik, Promoter Group, Growel, said, “Formulated in the United States with over 50 years of expertise in animal nutrition and carefully adapted for the Indian market by Growel’s in-house team, Carniwel meets stringent global standards for premium quality and safety. The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25%.