Lenskart’s New Leap: Premium Fashion Eyewear Takes Off with Meller and Pop Mart

Mumbai :  India’s leading eyewear company, Lenskart, has strengthened its global brand house vision by launching Barcelona’s popular youth eyewear label, Meller, in the Indian market. Additionally, the company has announced a creative collaboration with pop-culture giant Pop Mart, with a limited-edition collection set to debut in Singapore in the first week of December, followed by its launch in India.

Meller’s bold, street-culture-inspired designs will now be available at 500 curated Lenskart stores and across its online platforms. The launch targets young, fashion-forward consumers who seek expressive styles and global trends in their eyewear choices.

Lenskart CEO Peyush Bansal shared, “Our goal is to empower people to express their personality through eyewear. The addition of brands like Meller and collaborations with Pop Mart bring fresh energy and a global appeal to our expanding portfolio.”