New Delhi: Strengthening its commitment to making nutritious everyday foods more accessible to Indian households, Aashirvaad, the flagship foods brand of ITC Ltd., has expanded its product portfolio with the launch of Aashirvaad Chana Sattu in Eastern India. The new offering aligns with the brand’s vision of providing naturally protein- and fibre-rich foods while meeting the growing demand for affordable, authentic, and nutritious dietary options.

Traditionally consumed across Eastern India, sattu has long been valued as a wholesome food that combines taste, satiety, and nutrition. As consumers increasingly seek healthier food choices, sattu is witnessing renewed popularity due to its naturally high protein and dietary fibre content. It is also a source of essential minerals such as iron, zinc, and magnesium, making it a convenient and reliable everyday nutrition option for families.

Aashirvaad Chana Sattu is prepared using carefully selected premium-quality chickpeas and the traditional sand-roasting process, which gives it the authentic roasted aroma, rich flavour, and golden colour associated with traditional sattu. The evenly roasted grains are finely milled to deliver a smooth texture, making the product suitable for a variety of traditional recipes as well as everyday consumption.

Commenting on the launch, Anuj Rustagi, Chief Operating Officer – Staples & Adjacencies, Foods Division, ITC Ltd., said, “Consumers today are looking for nutritious foods that can easily become a part of their daily diet without changing their eating habits. Sattu is one such food, appreciated for its taste, versatility, and nutritional value. With Aashirvaad Chana Sattu, we are combining the authenticity of this beloved regional food with the trusted quality of Aashirvaad, making it easier for consumers to enjoy its benefits every day.”

Keeping regional preferences in mind, Aashirvaad Chana Sattu has been launched in two variants—Chana Sattu with Jeera for Bihar and Plain Chana Sattu for West Bengal and Jharkhand. The product is available through general trade in 47g, 200g, 250g, and 500g packs and will soon be rolled out across modern retail outlets and leading e-commerce platforms.

The ₹10 value pack (47g) delivers 10 grams of protein per pack, positioning Aashirvaad Chana Sattu as an affordable and accessible nutrition solution for consumers seeking high-quality protein in their everyday diet.