Marico Limited Signs Fatima Sana Shaikh as Brand Ambassador for Kaya

Mumbai : Marico Limited, one of India’s leading FMCG companies, has announced actress Fatima Sana Shaikh as the new Brand Ambassador for Kaya products*. This collaboration marks a significant move for the brand, which is known for its 20+ years of dermatologist-backed skincare expertise tailored for Indian skin.Fatima, celebrated for her powerful performances and authentic persona, represents the modern Indian beauty seeker – confident, real, and unapologetically herself. With 75+ products co-created with dermatologists, Kaya offers solutions for concerns like acne, pigmentation, sun damage, aging, and more – all designed to simplify routines and deliver visible results. With Fatima as its new face, Kaya embarks on a fresh chapter where science meets storytelling, and beauty is driven by knowledge, not noise.

“We’re excited to welcome Fatima to the Kaya family,” said Akash Banerji, EVP & Head of Beauty & Styling Digital Business at Marico. “She reflects the values of today’s skincare users – informed, discerning, yet seeking simplicity.” Fatima added, “Kaya cuts through the skincare clutter. It’s not about chasing fads, but trusting expert-formulated solutions that work for Indian skin.”

*Marico exclusively manages the sales and marketing of Kaya’s product range outside of Kaya clinics.