super.money makes a play for India’s commerce market, launches ‘split-Store’
New Delhi : India’s digital payments revolution has fundamentally changed how consumers pay, with UPI now accounting for more than 85% of the country’s digital payment volumes. The next phase of this evolution is expected to be around affordability at checkout, as digital payments converge with embedded credit. Against this backdrop, super.money today announced the launch of splitStore, extending the simplicity and ubiquity of UPI into seamless, responsible access to credit. Built in partnership with regulated lenders and embedded directly into the checkout journey, the offering enables consumers to split purchases into convenient repayments with zero interest. The launch marks another milestone in super.money’s evolution from one of India’s fastest-growing UPI platforms into a full-stack commerce and financial ecosystem, where payments, credit and shopping come together in a single, frictionless experience.
For Gen Z, waiting is no longer part of the shopping journey. Accustomed to instant digital experiences, they increasingly seek flexible payment options that match their pace of consumption. super.money’s splitStore bridges this gap by enabling consumers to spread the cost of multiple purchases into manageable repayments, making affordability seamless while leading the next phase of digital commerce or “split-commerce”. As India’s new-to-credit population continues to grow, super.money’s splitStore offering is designed not just to improve affordability, but also to help consumers establish a formal credit footprint and strengthen their credit profile through responsible repayment behaviour.
Speaking about super.money’s affordable commerce vision, Prakash Sikaria, Founder & CEO – super.money said, “UPI transformed how India pays. We believe that the next opportunity is transforming how India shops. Consumers today don’t just expect instant payments, they expect instant access. With the launch of splitStore, we’re making affordability a seamless part of the checkout experience by combining the speed and trust of UPI with responsible credit.”
He further added, “The future of commerce won’t be defined by how people pay, but by how effortlessly they can buy. That’s the experience we’re building for India’s next generation of consumers.”