Coke Studio Bharat Launches New Track ‘Punjab Vekh Ke’, A Soulful Tribute to Punjab’s Culture and Spirit

Mumbai : Celebrating India’s rich and diverse musical heritage, the iconic platform Coke Studio Bharat has unveiled the third song of its third season titled ‘Punjab Vekh Ke’. This powerful musical piece pays homage to the vibrant soul, culture, and spirit of Punjab, and features performances by Jassa Dhillon, Gulab Sidhu, Raaginder, and Thiarajxtt. ‘Punjab Vekh Ke’ is a heartfelt tribute to the everyday people of Punjab — reflecting their simplicity, pride, and deep-rooted traditions. Blending folk elements with contemporary music, the track salutes the indomitable essence of Punjab — resilient through time, rich in identity, and unwavering in pride. Infused with traditional sounds like the tumbi, dynamic percussion, and deeply evocative lyrics, the song paints a vivid picture of Punjab — where wheat fields sway in love and the air is filled with harmony and brotherhood. More than just a song, it stands as a cultural document, bridging the gap between heritage and modern expression.

Shantanu Gangane, IMX Lead at Coca-Cola India, said, “This season of Coke Studio Bharat is a celebration of blending India’s cultural legacy with today’s musical sounds. Through ‘Punjab Vekh Ke’, we aim to capture the very soul of Punjab — a land full of strength, passion, and timeless stories.”

The featured artists also shared their thoughts on being part of the project:

• Jassa Dhillon said, “This song comes straight from our hearts. Every beat and every lyric reflects our identity.”

• Gulab Sidhu added, “Singing about my roots is always special. This track gave us the opportunity to reconnect with our cultural heritage.”

• Raaginder described it as a “creatively fulfilling experience.”

• Thiarajxtt noted, “This was not just about creating music — it was about expressing a shared emotion and community spirit.”

 

As Coke Studio Bharat Season 3 unfolds, it continues to explore and present rich cultural narratives from across the country. With each track, the platform is fostering meaningful connections between voices, regions, and generations, creating a deeply resonant and evolving musical journey.