L’Oréal Paris Announces Alia Bhatt as New Global Brand Ambassador

Mumbai: Beauty giant L’Oréal Paris has announced Alia Bhatt as its new global brand ambassador. The award-winning actress, producer, and entrepreneur joins an illustrious lineup of ambassadors that includes Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello. Alia will feature in the French beauty brand’s advertising campaigns starting in September 2024.

Named one of Time magazine’s 100 most influential people of 2024, Alia Bhatt has garnered accolades for her work in films across various languages and genres. Her multifaceted talent and commitment to the values of inclusivity and empowerment make her a perfect representation of L’Oréal Paris’ mission to highlight the transformative power of self-confidence among women globally.

L’Oréal Paris Global President, Delphine Viguier-Hovasse, expressed her excitement, stating, “We are thrilled to welcome Indian actress Alia Bhatt to the L’Oréal Paris family. Her use of her global platform and role as a producer to promote inclusivity in the film industry, while showcasing the importance of Indian cinema worldwide, is truly commendable. With her dedication to taking better care of people and the planet, Alia perfectly embodies L’Oréal Paris’ values of female talent, entrepreneurship, and the expanding role of women.”

Sharing her excitement, Alia Bhatt said, “I am thrilled to join the L’Oréal Paris family and this strong group of powerful women. I’ve always had a deep interest in all things related to skin care, and the brand’s commitment to pioneering innovations in beauty is truly admirable. What resonates with me most is L’Oréal Paris’ focus on women’s empowerment and its efforts to make every woman feel valued and empowered. I look forward to collaborating with the brand to bring positive change to the beauty industry and amplify the conversation around inclusivity for women.”