New Delhi: Stayfree®, one of India’s leading menstrual hygiene brands, has announced the launch of Stayfree® ProComfort Period Panty, expanding its menstrual hygiene portfolio with a product designed to offer comfort and reliable protection during periods.

Designed to complement women’s existing menstrual care routines, the new period panty aims to provide protection during heavy-flow days, overnight use, long commutes and travel. Combining a snug fit, superior absorption and affordable pricing, Stayfree aims to make period panties more accessible to women across India.

Supported by extensive consumer research and product validation, the launch reflects the brand’s continued focus on developing innovative menstrual care solutions that offer women comfortable protection.

Key Features of Stayfree ProComfort Period Panty

The product comes with several features designed to address women’s menstrual hygiene needs:

• 360-degree leakage protection: All-round protection designed to help prevent leaks during sleep and movement, reducing the need to adjust conventional sanitary pads.
• Snug fit and comfort: An Air-Soft Cover and body-hugging elastic fit are designed to provide a soft, breathable and non-bulky feel.
• Inclusive sizing: Available in three size ranges—M-L, L-XL and XL-XXL—to accommodate different body types.
• Affordable pricing: A pack of two period panties starts at ₹50, making the product accessible to a wider section of consumers.

Stayfree Launches “SIT. STAND. Stayfree!” Campaign

Alongside the product launch, Stayfree has introduced a new digital campaign titled “SIT. STAND. Stayfree!” The campaign promotes the use of period panties as a convenient menstrual hygiene option for women seeking greater comfort, mobility and confidence during their periods.

Commenting on the launch, Supriya Srinivasa, Marketing Director, Stayfree India, said consumers are increasingly looking for greater comfort, discretion, freedom of movement and reliable leakage protection from menstrual care products. She noted that period panties are emerging as a growing segment in India’s menstrual hygiene category, while affordability remains a key barrier to wider adoption.

“With the launch of Stayfree® ProComfort Period Panty, we are bringing together 360-degree leakage protection, superior comfort through a snug fit, and accessible pricing in one solution,” Srinivasa said. She added that the brand aims to make innovative menstrual care products available to more women across India, enabling them to experience greater confidence, comfort and freedom.

Product Developed Around Women’s Evolving Needs

Dr. Dilip Tripathi, Head of Women’s Health Research & Development at Kenvue, said consumer research highlighted concerns around bulkiness, comfort, fit and reliability during extended wear among women considering period panties.

He explained that these insights guided the development of a product designed to balance protection and comfort. According to Tripathi, Stayfree ProComfort Period Panty uses advanced absorbent technology, carefully selected materials and a body-conforming fit to help provide reliable leakage protection while maintaining comfort and discretion.

He added that the product has been developed to better suit women’s changing lifestyles and help them remain comfortable and confident throughout the day.

Available Across Retail and Online Platforms

Stayfree ProComfort Period Panty will be available through supermarkets, local kirana stores, e-commerce websites and quick-commerce platforms, providing consumers across India with multiple options to access the product.

With this launch, Stayfree is expanding its menstrual hygiene offerings while focusing on comfort, protection and affordability in the growing period panty segment.